[This is a blog I wrote for an SAP careers firm.]
This Experience Drives platform is enabled by a network of websites powered by SAP HANA and the SAP Cloud Platform. Consumers can choose the center nearest them, evaluate the various offerings, book them, and pay for them.
Under the hood, the SAP Cloud Platform and SAP HANA’s high-speed data crunching analyze bookings data and deliver insights into customer behaviors, such as when they choose to transact during their visits or when they get distracted and exit the site. Jaguar Land Rover gains deeper insights into transactions and customer behavior, and consumers get to drive Land Rovers through the mud. Everybody wins. (If you decide to check this out for yourself, have your credit card handy. U.S. adventures, for example, cost from $275 for one hour up to $2,400 for a two-day course.)