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March 4, 2020

"No B.S." is No Reality to this Marketer

The communication that marketing professionals create in the B2B world is often labelled “fluff”: content of no true consequence to steely-eyed business people who are savvy enough to recognize and shunt aside such B.S. as they focus unerringly on “hard facts.” (At least, that’s what they want us to think.) But I’ll give you two reasons why that statement is fallacious.