Just for fun ...

I was raised in the rural American South and Midwest as the elder son of a pastor of churches affiliated with the Southern Baptist Convention (SBC). The 1960’s and 70’s as I remember them were very different times and filled with very different places from the world as I experience it today. And sometimes it’s staggering to consider how much things have changed. While I enjoy the present with its once unimaginable opportunities, advances and challenges — cultural, social, and technological — it’s sometimes fun to remember how different things were, and just how impermeable and enduring that world once seemed to my youthful mind.

Whatever happened to IMC?

I remember when Integrated Marketing Communications was a big thing. Today, it may not be dead, but it's buried beneath an avalanche of content marketing, revenue marketing, account based marketing... I could go on. Instead, let's consider what's happened to the marketing practice that once spawned libraries of books. Or, put another way, why do marketers no longer want to be known as IMC experts vs. experts in content marketing or account-based marketing or (insert even trendier terminology here)?