Go-to-Market: It looks easy, doesn't it?

Have you ever felt that marketing looks too easy? From my vantage point as a career B2B technology marketer, this is certainly a commonly-held insight; one that goes hand-in-hand with its corollary, that everybody's a marketing expert. Here's a true anecdote that may shed some light on one of the reasons why.

High-class Jeep Problems

I’m fortunate enough to own two Jeep Wranglers, both of which I’ve had since new. My “old” one is a 2000 Wrangler Sahara. The “new” one is a 2009 Wrangler Sahara. And the 18-going-on-19-year-old is now relegated to “fun.” I keep it parked in the garage with the tops off (it came equipped with both hard and soft tops), and just drive it when the weather is suitably warm and sunny. (And it's not too far from home, because it's a little unreliable.)

Perspectives of an Evolving Worker

Infographics are great communication tools. I really enjoy creating them, and as a marketer I've seen great results from them. (In a future post I'll share more of this experience.) For example, here's a cool one that I stumbled across on a topic we can all relate to.