Go-to-Market: It looks easy, doesn't it?

I once drove demand generation globally for four product programs. Each program had a marketing director who led a small team of marketers. They were responsible for product use cases: disaster recovery, applications, databases, and business intelligence. The marketing directors developed unique value propositions, messages, proof points, customer success stories, and target lists of buyers and influencers for their programs. They also provided direct support of sales activities, and served as industry pundits. And, they came to me to generate demand so their programs' value could be measured in leads, opportunities, and sales revenue.

It was chaos.

High-class Jeep Problems

I’m fortunate enough to own two Jeep Wranglers, both of which I’ve had since new. My “old” one is a 2000 Wrangler Sahara. The “new” one is a 2009 Wrangler Sahara. And the 18-going-on-19-year-old is now relegated to “fun.” I keep it parked in the garage with the tops off (it came equipped with both hard and soft tops), and just drive it when the weather is suitably warm and sunny. (And it's not too far from home, because it's a little unreliable.)

Perspectives of an Evolving Worker

The author in a "democratized learning and teaching" session on "Take Your Dog to Work Day."

Infographics are great communication tools. I really enjoy creating them, and as a marketer I've seen great results from them. (In a future post I'll share more of this experience.) For example, here's a cool one that I stumbled across on a topic we can all relate to.