The frame was produced
by the author using AI. The photographs are real.
Greysmoke
A blog about Marketing, Jeeps, and life in general.
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May 10, 2024
104x Around the Sun
September 14, 2023
A Great Business Story — And An Even Greater Prop
"Great stories happen to those who can tell them."
That quote is from Ira Glass of National Public Radio, and I’ve taken those words to heart — even including them in my one-page career profile. (This storyteller, btw, is happy to talk to you about a consultative engagement.)
I love telling stories and have accumulated many over a career spanning decades in business, working with start-ups, private equity companies, turnarounds, and well established industry leaders — many of them caught up in the throes of business transformation. Here's an example of a story I've carried with me for many years.
A Lesson in Marketing Innovation from Popeye the Sailor
Years ago, my employer was acquiring a small company. In a meeting with their CMO and executives of both companies, the CMO walked us through the marketing team structure in which, we learned, the buyer journey had been mapped, segmented into portions, and then assigned by segment to the marketing team members.
Forensic Marketing
With each new transition – within a company or company to company – there are opportunities to be seized and unknowns to be discovered. It’s an opportunity for forensic marketing.
What You Make Of It
IBM's building at 1133 Westchester in White Plains, New York, was a massive, concrete structure that, if rumors were true, had been designed during the cold war as a bomb shelter. I reported to work there early in 1997, long after the immediate threat of World War IIII had subsided, at least for a time.