Marketers (at least good ones like us) keenly appreciate repetition in our messages. And we’re on it. It’s been reported that a city dweller sees up to 5,000 advertising messages per day. And that was over 10 years ago. We're not repeating our messages because our audiences are thick headed. It's tough out there. Repetition is the necessity of a business landscape that is oftentimes cluttered.
Time was, you had a choice of getting your newspaper in the morning or afternoon. The “old” newspaper business is all but dead, gasping in the wake of digital news. And the afternoon papers were first to go in an industry that has been massively impacted by the transition. I was proud to be a part of that old era, and the lessons learned were enduring and invaluable.