I'm sometimes invited to contribute blogs to other companies. The invitations may come from the company itself, or via a marketing consultant or agency. Responding to requests like these requires some research on my part, as it typically takes me into a new content zone; but doing so is a refreshing exercise that I've learned to enjoy. It helps activate my brain a bit more. Here's an example, a blog I wrote for a company that is focused entirely on careers for SAP professionals. (While this one passed muster with only slight editorial touches, I'm taking the liberty of restoring my original title. The actual blog post can be found here.)
Gartner Magic Quadrants (MQs) are the go-to resource for companies researching purchases – especially major investments such as SAP products and services. Can Magic Quadrants help you with your SAP career? Here are some facts behind those “magical” boxes.
MQs are used to compare a company’s solution relative to its
competitors. To create one, Gartner uses its proprietary (and top secret) methodology
to place technology providers into one of four different categories: Leaders,
Visionaries, Niche Players and Challengers. These categories are then laid out
along two axes: the vertical axis is a company’s Ability to Execute; the
horizontal axis is the company’s Completeness of Vision regarding its own
category. Here’s a template.
Imagine company names and dots plotted at various points in
the boxes and you’ll get the idea right away. (Some specific examples are
linked below.)
While the Gartner MQ has its share of criticisms, to
enterprise IT executives it has become the gold standard in assessing
technology providers. And there are hundreds of them, as you can see from Gartner’s
list (which includes quadrants that are current, upcoming or retired). SAP
– due to the vast scope of its solutions, the size of its customer base, and
its massive ecosystem of technology and service firms – is in the unique
position of residing within MQs, and of having unique MQs dedicated to its
business. SAP doesn’t just exist within markets, it creates them.
And this is what makes MQs valuable and relevant to your SAP
career: because they are created for the IT executives who evaluate and buy SAP
solutions, they directly address the business value of those solutions in
relation to competitors. This means understanding what an MQ says, for example,
about Data Integration Tools, or Regional Application Services, or BI
platforms, or Data Quality Tools, etc., will tell you what business buyers of
these technologies are searching for and care about.
If MQs contain valuable information for the career minded
SAP expert, how do you access them? Most companies rely on a subscription from
Gartner, but these cost huge sums of money. (If you’ve got some time to kill,
here are 132 pages of information on what New York
State is currently paying for its entire slate of Gartner advisory
services.) Gartner research publications are available independently of a
subscription, but at a price. For example, if you’d like to browse the Gartner
MQ for “SAP
Application Services, North America,” published in January 2017, you can do
so for $1,995. All 32 pages of it.
But – you may also be able to get it for free.
For example, if it’s data integration tools you want to
research you’re in luck. The Gartner report is available for free from this SAP
news release. In this case, SAP is paying for your access. Gartner MQs (and
other analyst reports) are available to vendors for licensing: they can
purchase the right to distribute a given report for a specific timeframe. The
Gartner MQ linked from SAP’s news release will expire at some point, so if
you’re interested grab it now.
And that SAP Application Services report? Infosys is generously
hosting both the EMEA and North America reports in abbreviated form. Again, if
you’re interested, read them now before they expire: EMEA
and North
America.
Gartner MQs are powerful marketing tools for vendors, so
often you can find what your looking for with a little persistence and a lot of
Googling. And by keeping abreast of this research, you’ll be in a stronger
position to demonstrate your awareness of your focus technology, and how it
fits into the industry – and that’s a great thing for your career.
Another great thing is to follow RED and our SAP career solutions. We offer
not only unique knowledge, but an enormous resource of SAP career
opportunities.
No comments:
Post a Comment