"No B.S." is No Reality to this Marketer

The communication that marketing professionals create in the B2B world is often labelled “fluff”: content of no true consequence to steely-eyed business people who are savvy enough to recognize and shunt aside such B.S. as they focus unerringly on “hard facts.” (At least, that’s what they want us to think.) But I’ll give you two reasons why that statement is fallacious.

Just for fun ...

I was raised in the rural American South and Midwest as the elder son of a pastor of churches affiliated with the Southern Baptist Convention (SBC). The 1960’s and 70’s as I remember them were very different times and filled with very different places from the world as I experience it today. And sometimes it’s staggering to consider how much things have changed. While I enjoy the present with its once unimaginable opportunities, advances and challenges — cultural, social, and technological — it’s sometimes fun to remember how different things were, and just how impermeable and enduring that world once seemed to my youthful mind.

Whatever happened to IMC?

I remember when Integrated Marketing Communications was a big thing. Today, it may not be dead, but it's buried beneath an avalanche of content marketing, revenue marketing, account based marketing... I could go on. Instead, let's consider what's happened to the marketing practice that once spawned libraries of books. Or, put another way, why do marketers no longer want to be known as IMC experts vs. experts in content marketing or account-based marketing or (insert even trendier terminology here)?

Weddings, Consumerism and Creativity

When my long-suffering wife and I were getting married, we had little money between us, no financial support from either family, and we lived in Los Angeles County where everything was expensive. Here’s my best recollection of how we went about it – granted, a good many years ago.

Yes, I Once Hired Bob Newhart

Cool things happen when you move – like finding things you’d forgotten. In 2005 at Unisys I used co-funding from Microsoft to create a campaign aimed at proof-of-concept for Windows as a datacenter operating system (OS), hosted by super-expensive 32-processor Unisys servers. The problem: nobody trusted Windows as a datacenter OS.