Whatever happened to IMC?

I remember when Integrated Marketing Communications was a big thing. Today, it may not be dead, but it's buried beneath an avalanche of content marketing, revenue marketing, account based marketing... I could go on. Instead, let's consider what's happened to the marketing practice that once spawned libraries of books. Or, put another way, why do marketers no longer want to be known as IMC experts vs. experts in content marketing or account-based marketing or (insert even trendier terminology here)?

Weddings, Consumerism and Creativity

When my long-suffering wife and I were getting married, we had little money between us, no financial support from either family, and we lived in Los Angeles County where everything was expensive. Here’s my best recollection of how we went about it – granted, a good many years ago.

Yes, I Once Hired Bob Newhart

Cool things happen when you move – like finding things you’d forgotten. In 2005 at Unisys I used co-funding from Microsoft to create a campaign aimed at proof-of-concept for Windows as a datacenter operating system (OS), hosted by super-expensive 32-processor Unisys servers. The problem: nobody trusted Windows as a datacenter OS.

My Sundays with Ghosts

Source: Google Earth

America's ghost towns lose their populations through attrition, natural calamities, economics, eminent domain, or disasters of our own making. Sometimes they retain a small population, but whatever the cause and the scale of their demise, they become shadows as residents uproot or die, abandoning dwellings, businesses, and artifacts to the mercy of critters, decay, metal detectorists, and adventure seekers.

1 Dinner Pic. 11 Emotions.

You find all sorts of things when you pack up an office. Like a photobook from a company I once worked for. It was printed to memorialize the company’s leadership team as our company was in the closing phase of acquisition. Half a dozen years is a long time in tech, and it adds up to lots of memories.