5 Things Every Resume Should Say -- And 3 Things They Shouldn't

This post originally appeared at www.REDsolutions.co.uk as a guest blog for a careers firm that is entirely focused on SAP staffing. It became their most-read blog from 2017.

What matters to SAP recruiters and hiring managers? What do you know of SAP technology and how well do you know it? Ultimately, it’s your case to make, but here are five ideas for doing so in the most compelling way – as well as a few pitfalls to avoid along the way.

ROI @ QBR: Tactics vs. Campaigns

Marketing ROI discussions are de rigueur at quarterly business reviews (QBRs). And the parade of pundits is close behind, alternatively equipping and lashing marketers with knowledge, opinions, and analyses on how to measure and improve ROI. For example:

Who's In Charge Here?

I saw a link to this article recently: "9 bad manager mistakes that make good people quit." It’s one of many I’ve seen about mistakes companies or managers make that alienate employees. It must be a popular topic.

Articles like this necessarily oversimplify a complex network of issues, boiling them down to a pithy copywriting exercise. And lest I be guilty of sucker punching the article's writer, I confess I've done much the same.

My “Reel Life” Discovery of 1950’s Worship

After my father’s death in 2009, I found a box of reel-to-reel audio tapes in the garage of his home in the California desert. I had seen them pretty much all my life, most of that time in a battered plastic bin on a closet shelf or stacked in the garage. I can’t recall the last time I saw a reel-to-reel tape machine, so I had never heard the tapes. But Mother (she died in 2011) once told me they were recordings of my father’s sermons.

Leap Tall Buildings in a Single Headline!

Few things in business are more sorely needed or appreciated than a good story. And it’s gratifying to this marketing storyteller that companies seem finally to have figured this out. Storytellers are at last being recognized by the corporate world, as marketing and other business leaders seek more compelling ways to cut through the clutter and convey brand value.